"Manro Haydan, a London proprietary trading business, is betting it can make money from online poker by putting up the stakes for an army of more than 150 freelance "traders" to gamble over the internet.
The privately owned company, which invests for its own account, believes that by applying the sophisticated risk management techniques used in money management to poker it can shift the odds in its favour."
One major difference, though, is that poker players typically prefer to fund their own hands rather than give up a share of winnings to a backer, limiting the scope of the Manro operation.
"There aren't enough players that would accept our terms because 99 per cent of them want to fund it themselves," he said. "It is a quite different mindset."