There might be a lot of optimistic people that will just hope for a 30-40% discount rather than 15-20%, and just have 70k fpps or something and be unable to buy the bonus. If they knew ahead of time, they might put in that extra volume to get the extra 10-15k fpps required for that day. Marketing wise, I think it's wise to let the players know.

I'm sure the idea also involves getting people to go into the store to check the stuff out.

Telling people the price ahead of time and giving that much advance warning just allows people to look at it in advance, say, "not interested in this really" and then pass on it without having to check back later.

Similar to other sales: It's their way of telling people what stuff they are offering in the first place. And they can hope that people notice other items not on sale and become interested in something they might not have known about before.

I, for one, don't know a thing about the VIP Store anymore because I just buy the highest cash-bonus and I don't care about anything else. But this may actually get me a little bit educated on some of the other cutesy items in there (which have pretty much zero appeal to me) and I'm pretty sure that's mostly what Stars is trying to do here.

I have it and its kinda useful with a scarf when its -20 Celsius here in Norway.

If they post the prices, you would still check out the items and see if they're worth it. By not showing them, you force people to look everyday, but it doesn't really make them want to purchase them if they did not want to in the first place.

If there was a list of prices, educated players on 2+2 would just convert it in terms of real dollars and it would be easy to see which ones are worth buying. The average poker player would just look at their balance and decide if they want to get X points by Day Y in order to purchase them.

I'm pretty sure they think that by not announcing the exact prices, they'll create a larger surge in playing volume than they would by announcing the precise discounts. Whether they're correct or you're correct is a matter of conjecture. They probably have people who get paid to analyze these things, but that doesn't mean they get it right every time.

But getting people to go to the store more frequently is a goal of theirs too.

Not all players log-on to Stars every day. Some people log on once every two weeks or even less. If this gets them logging on more often just to check out the next 'sale' for their FPP's which have been sitting around collecting dust then MAYBE that person also gets the itch to play a little bit more too.

There are different ways of looking at it. There's also an excitement factor they are trying to build up along the lines of, "FOR THIS DAY ONLY!!"

Guess I can't argue with those points. Thanks for being diplomatic and saying that instead of their analysts are probably right and you're not

This promo reminds me of a typical one on Partypoker, and they were onto something...

Reposting this question in this thread since it's probably more appropriate than the uNL PokerStars Reg thread.


that $1500 bonus for 85k fpps is sick value. Even the $650 for 40k fpps is better value than the normal $6k bonus.

Do they do this kind of thing often? Do most supernovas save up for these discounts to buy their bonuses, or do they not happen often enough to make it worth waiting for vs. the standard $6k bonus?

I probably won't have enough FPPs for either of those bonuses by the time they go live, so I'm wondering if I should wait for them again after I reach SN or just throw all my fpps at the $6k bonus every time I reach 250k. (I'm new to Stars.)

Essentially, they stole Amazon's gold box.

I like it though, it's kind of a fun promo. And knowing that I can get 1500 for a 15% discount is nice.

You are not necessarily wrong...


Its just more a matter of what PS is trying to achieve here (or even, what they are trying to achieve and on what time frame). And did I mentioned what players they are mainly trying to keep captivated?


For long-term results, casual players and frequency store checking, I would say that this is the right way.

For short-term results, regular players and playing volume mainly, "your" way would be probably better.


I would say... I am not a marketing expert, just trying to use my sense.

$4K bonus...


FYP

I think id rather just concierge still and not have to clear the vpps

No, they dont do this kind of thing often. But once in a while they do something that is better than usual, like instant cash (sometimes at a very slightly better rate or better rate than what you usually get), this store promo, etc.

But you never know what and when...

bearz - I have no idea which way is better in accomplishing what they want to achieve. Just trying to look at the advantages of doing it how they are and what their thinking might be on that.

It's entirely possible that announcing it all ahead of time would garner even more excitement for their player base, encourage more play to get the required points by X date to buy whatever stupid Stress-Ball or something, and generally be more effective.

But Stars has shown a tendency to go with a strategy of "check back to find out what's happening next" and it seems obvious to me that the "check back" (often) part is one of their higher priorities on this whole thing.

BEST items ever! I do not leave my place in this freezing midwest without sporting both the scarf and beanie. They look great and are very warm and comfortable.

The 'new' PS logos (i know ps had this logo for a while now) on both look very cool too. I forget what the old ones look like.

and @ MICROBOB -- YOU CAN buy as many beanies as you want dude, they say in the news that theres a limit on some bonuses but NO LIMIT on the clothing, so go ALL IN baybeee.