http://www.cardplayer.com/poker-news...her-poker-boom
Back in June, Ultimate Gaming, one of Nevada’s three operational online poker sites, announced that Todd Kobrin had been hired as the company’s Chief Marketing Officer.
Kobrin, who before that served as Vice President at 888 for its U.S. and Asia Pacific regions, has plans to build “brand awareness” for Ultimate Gaming and its Ultimate Poker software.
BP:
Switching over to New Jersey: Can you talk about the rakeback promotion you have going on there?
TK: We are saying that we have made some really good improvements to the software, and we’re letting you play for free, so give us a shot. What we are trying to do there, slowly but surely, obviously it’s a lot tougher because we only have one casino partner and whatnot; I think by getting the word out and letting people know that our product has improved, we are going to get market share back.
Hopefully but the end of the year we can be the third biggest operator in the New Jersey market.
Waiting for a Blockbuster Promotion on Friday to get this in motion.
Do agree that the software is getting better. In retrospect the "for free" was not a success.
What other improvements are coming?