Quote:
This should really be the way Cena eventually turns heel. He blinds Daniel Bryan and then says "You can't see me!" and means it literally.
Just don't have Cena do it with green mist.
What do actual people feud about?
Status/superiority. Hence, feuding over titles makes sense. It establishes the pecking order. "I want your spot." "I want to keep my spot at all costs." etc etc. Also comes into play with "corrupt" authority, such as HHH/Steph.
Women. Yes, feud over women. Holy hell, there's a gazillion ladies on the WWE roster, make some of them useful by putting them with somebody and making that a focal point of a feud.
Other jealousy/ego storylines. Can revolve around damn near anything.
Build off the past. One of the reasons I loved Bret/Perfect at King of the Ring 1993 so much is they referenced the Summerslam history in a pretty good pre-match promo. That stuff matters. Don't pretend we don't remember history ... heck, help us remember it.
As has been written, bounties/heels injuring faces is easy money. Also, heel stables.