Bray Wyatt started off the year as one of the hottest wrestlers in the company. He was unique, mysterious, and
captivating on the mic . His character felt like it walked right out of True Detective and fans were eating it up in arenas around the country.
The start of his year was phenomenal. January saw a scorching hot program with Daniel Bryan culminating with the match of the night at the Royal Rumble (
https://www.youtube.com/watch?v=dAel7ahEj5s) and February saw him tear the house down at Elimination Chamber with a six man tag match against runner up Roman Reigns and the Shield (
https://www.youtube.com/watch?v=pfGQpI6f90c). The sky seemed to be the limit and the E – who had invested a good amount of time trying to get him over in 2013 - was more than willing to run with this one.
A Wrestlemania program with Cena tells you all you need to know about how over Bray was and how far the E wanted to push him. In theory the program even sounded fine: The manipulative, self-proclaimed God didn't even care about beating Cena. He wanted to break Cena mentally. Sure, this was essentially EMBRACE THE HATE all over again, but this wasn't Kane testing Cena. It was Bray ****ing Wyatt. Cult leader extraordinaire. With how over Bray was, a Mania program with Cena had all the potential in the world to forever elevate Bray to the main event level. What happened instead was the first cracks in the illusion that was Bray Wyatt.
The Cena program saw something we hadn't seen in a while from Bray: matches that just didn't look very good. They were clunky, he moved slow, it was formulaic, and the story they were trying to tell with them just didn't work in execution. While the Mania match could range anywhere between bad to serviceable depending on who you ask, the followup cage match at Extreme Rules would be a front runner for worst PPV match of the year. The Last Man Standing finale at Payback wasn't much better, as it ended what was supposed to be a serious feud with a goofy, gimmicky, 6 man cluster**** culminating in
trapping Bray under something heavy. It was bad. People responsible should feel bad.
More concerning than the matches (after all, sometimes two people just don't have chemistry) was the sudden decline of the quality of his promos. No longer mysterious or captivating, they just dragged on talking in circles without actually saying anything before breaking into song. It didn't matter what happened at an event, win or lose Bray would come out and give
the same general speech and host his sing along.
His next feud with Jericho didn't help matters on either front. The reason for the feud, the build up, the matches, and the aftermath all were awful.
Dreadful. Atrocious. Boring. Insert adjectives here.
At this point we had to make some realizations. The promos that initially captivated us lost their luster. The lack of substance could no longer be overlooked due to the delivery and uniqueness of the person delivering the promo. Regardless of what happened in matches,Bray just came out and repeated the same things for the next feud. There was no evolution to them or to the character. And while Bray was great in the ring when paired with an elite worker like Daniel Bryan or hidden in a six man tag match to explode with big spots, when left in a one on one environment with average workers his matches were quite bad.
The E seemed to recognize these things as well. They took away his stable and pushed them individually. They took Bray off of cards for a couple months (was not on NoC or HiaC). When he returned, they went back to the formula that worked with him: Putting him against a mega over great worker in Dean Ambrose and the results have been better than they were during the summer, but there's no turning back on an illusion once you've peeked behind the curtain. Bray Wyatt is what he is (a mediocre in ring performer that needs to be carried and has no direction for his character), no matter how much the E (and fans) want to make him more than that.