I ran across this over at Business insider, how do you think this will change the look and feel of online poker?
Slot machine company International Game Technology is buying Double Down Interactive, a Facebook app developer that makes a virtual casino game, for $500 million paid over three years, The Wall Street Journal Reports.
That's one heck of a price tag for an app company that only has around 4.7 million monthly active users, according to AppData. But its main app is a virtual casino that plays slots, blackjack and poker.
We wrote recently that should Zynga enter online gambling with its 200-million-plus users, it would represent at least a billion-dollar opportunity. Some recent changes in laws could open the door for online gambling games on platforms like Facebook, which represents a golden opportunity for the now-public social gaming company.
If gambling companies are already starting to buy up Facebook app companies, that means time is already running out for Zynga to apply the same first-mover advantage it used to become the dominant app developer on Facebook.
Read more: http://www.businessinsider.com/a-gam...#ixzz1jMsCt7yv