I began to question this after the recent outcry against the "FairPlay Technology". One of Shane's most common responses is that it is best for the poker ecology in the "long run". My question is why does Lock think there will be any sort of long run and what are their long term and eventually endgame plans?

With the US beginning the steps to provide online poker (so far in NJ and NV, although they don't have sites live... yet) it makes sense that they will eventually make sure to block every site that is illegally providing poker to US players. This also seems to be a large % of Lock's customer base which will be gone. And, if the past is an accurate indicator, it will most likely be done abruptly with no warning. What disaster scenario plans are in place for Lock? And I don't see any reason why this would need to remain confidential because it shouldn't effect anything with payment processors, legalities, or potential depositors unless their either is no plan in place or Lock doesn't have the means or ability to pay everyone back.

Looking at the big picture it is obvious that once Lock is discontinued in the United States the company will essentially go under. It will not be able to compete internationally with PokerStars and Full Tilt due to being inferior in every aspect from a business standpoint.

So what it comes down to for Lock is to make as much money as possible before it isn't allowed to provide service to the US anymore. This calls to question why Lock is implementing any sort of "long term" plans because ATM Lock is in hospice care waiting on the inevitable.

to make poker -EV and make it a gambling fest like all other casino games, first black jack now poker!

probably to get as many people to deposit as possible.. make withdraws as slow as possible to lock up as much $$ on the site as possible so when the US passes a fed law or several more states pass laws they just close their doors and scoop all of the dough.

ya I'd be shocked if Shane would even reply to this thread or ask management for further info on their end game.

Step 1: Steal underpants
Step 2: Piss off all players
Step 3: ?
Step 4: PROFIT!!

This is a very relevant question and should be at least as pressing as the cashout issues. Lock has no chance of getting licensed in Nevada and probably none in New Jersey as well. As traffic is eventually siphoned off by brands that are known and trusted in the US, how can Lock stay competitive? They won't have the same marketing opportunities as WSOP.com et al, and no brick and mortar want to partner with them. What will become of an unlicensed US facing site in a post-regulatory marketplace?

Agreed 100% Mac. This is bascially what Ive been saying as well. Theyre plans are to make as much money as possible now so when they loose a huge chunk of their market share/are forced out, Jen and whoever else have some cash to run with.

Its going to happen, I would bet a very large amount on it.

Has there ever been a smallish site that closed down and paid the players?

In case anyone hasn't noticed Lock hasn't been paying its customers lately. This IS the endgame.

its been like this since their inception

IMO this is what Lock/Revolution needs to do:

1: Get rid of all rakeback (even for those players that have it now)
2. Lower rake
3. Setup a good loyalty program
4. Get rid of affiliates

Put money into software and servers.

Proof this can be done? PokerStars

Poker ecology like when not processing row players because it would disturb the poker ecology was Shanes reasoning for not paying row players on a timely basis. Only reason for fair play is so that the fish can obv play longer thus pay rake longer thus put more money into locks coffers. Disgusting.

http://www.youtube.com/watch?v=cz0NKWpRO6g

If they did all of those things, would you choose to play on an unlicensed (in the US) Lock over a licensed PartyPoker, WSOP.com, and MGM.com?

Exactly. Lock has no future past whenever US launches online poker. Still waiting for an answer...

I wish 2p2 was like reddit so I could give you 2p2 gold for this post

So in 2016 they have no future? The ball is rolling in Nevada, New Jersey, and Delaware. A few other states will probably roll with them. However, there'll be plenty of states that won't.

I guess that would be the best case scenario for Lock? To slowly have their numbers dwindle away as states allow poker. I would just like to know what Lock's plan is to handle this inevitable situation. At best to slowly lose their market share or at worst to be shut down with no notice on any given day.

I imagine they would want to build their Non US brand to help offset any losses by US legislation.

FWIW, I'm not trying to argue they have a good plan.

Of course not, but that won't happen for awhile and what i stated would be better for their customers than what they are doing to them now.

I would say that's rather obvious by now and isn't really the point. The question is what happens after "awhile" and what is their midterm business plan? By the way, Seth Palanski (communications at Caesars) hinted at the outside chance of running real money satellites this year on WSOP.com. With Nevada now competing with New Jersey these things may happen faster than some people think.

https://twitter.com/sethpalansky/sta...67741050626048

Beer- I agree with you completely. As much flack as Lock management gets here in the forums for being "incompetent" they have the have long ago realized that these things are going to happen and that it is going to make it very difficult for them to survive. And I will give them credit for being smart enough to know they need to have a plan in place.

Can we get some answers Shane? What are the plans for Lock poker as the US continues to take steps towards allowing online poker and, in turn, pushing Lock out of the US market? What plans are in place for disaster scenarios (ie. DoJ shutdown on any given day)?

All I can say to this is wtf? Lmfao!!!!!!

^^ is it funny because you don't think US regulation is happening or because you don't think it's possible for Lock to get blocked with no notice from the US by the DoJ?

None of the above... I just have an abstract sense of humor I suppose