Quote:
Originally Posted by blaze2007
isn't it possible to order it in the country store the person is in? For example people from Denmark you order it in the Apple Denmark store, people from Belgium you order it in the Apple Belgium store etc.
I don't know all of the specifics, but I know for the promotion we've been dealing directly with a fulfillment center for all of the EU orders. Before we ever started the promotion we were proactive and contacted them to tell them we were going to have a large batch of orders and what was the best way to make sure that went as smoothly as possible.
Obviously what has occured is anything but 'as smoothly as possible', but believe it or not we really did put some planning and thought into the promo before we ever started it and tried to make sure we coordinated with all of the right people to make sure things weren't a cluster.
Without geting super into the nitty gritty of promotions, this is pretty typical. When we run a promo like this we do some analysis and estimate how many units we think we'll need, contact the vendors/fulfillment centers and make sure that we have the best possible processes in place to handle them, and that we have time frames on everything so we can set expecations with our users.
Normally things go very smoothly. The promo as a whole did end up getting more interest that we had initially predicted, but we also launched the promo pre Black Friday and had originally only planned on running it for one month. We did contact everyone involved before extending it the additional month and were given the impression that it would not cause any significant issues.
Again though, this is our promotion, so ultimately it is on us. I've been with Lock poker since March of 2009 and in that time period we've run a lot of different promotions and they've all gone off smoothly. To be fair none of them were of this magnitude, and I'm sure there will be some things we'll learn from this that can be applied to future promos.
-Rizen