Originally Posted by kyleb
SEOmoz has lots of free info, so you don't have to pay them a dime for it. It's all legitimate too, unlike a lot of the BS garbage out there.
Landing pages for geographic locations is super common and easy to setup. You basically outlined how you want to do it already.
An affiliate program where you get tons of inbound organic links is one of the best ways to set up incoming links; do you have something like that setup?
Yeah, we aren't doing anything currently as far as customized content for each state. The core application and the key benefits are the same across each state, so no big bang there compared to the work involved (for now).
As far as affiliate program, since our software is pretty enterprise in its complexity and requires quite a bit of sales work/intimate knowledge, that's not really something I see us pursuing, definitely at least in the near term.
It's interesting to think about where we could get legit backlinks.