** UnhandledExceptionEventHandler :: OFFICIAL LC / CHATTER THREAD ** - Page 117 - Programming -- Two Plus Two Poker Forums

**_dave_** · 11-03-2011, 06:36 PM

backlinks backlinks backlinks. If you're paying "SEO people", be very careful lol.

kyleb · 11-03-2011, 06:36 PM

I would check out this thread:

http://forumserver.twoplustwo.com/30...rience-282753/

It's huge, but the last few pages are about that topic.

Tough to specify where to start, but SEOmoz is a good place to read their blogs and such.

**jalexand42** · 11-03-2011, 06:56 PM

Yeah just to add more information, I'm not currently looking at paying someone now...

We just launched an entirely new version of our website and we're aggressively moving into new states with our SaaS product (requires customization for each state), so it would be nice to generate some organic leads at some point from search engines.

We do currently advertise to a limited degree on search engines, so certainly we could show in the top part of google results in the ads. I'd just like to have my company show up somewhere in results when you search relevant keywords. We've put zero effort into that over the years and I have no clue how to go about improving that (or tweaking what shows when someone searches my company name).

Kyle, thanks for the thread, I'll check that out. Appreciate any other input as well.

kyleb · 11-03-2011, 06:59 PM

SEOmoz has lots of free info, so you don't have to pay them a dime for it. It's all legitimate too, unlike a lot of the BS garbage out there.

Landing pages for geographic locations is super common and easy to setup. You basically outlined how you want to do it already.

An affiliate program where you get tons of inbound organic links is one of the best ways to set up incoming links; do you have something like that setup?

Gullanian · 11-03-2011, 07:01 PM

Quote:

Originally Posted by _dave_

backlinks backlinks backlinks. If you're paying "SEO people", be very careful lol.

rofl that's one of the best summations of SEO out there

kyleb · 11-03-2011, 07:03 PM

Gullanian:

They caught on to our SEOmoz thing

Gullanian · 11-03-2011, 07:04 PM

Technical SEO for your website is pretty easy once you know all the things to do (alts, titles, nofollows, header tags, semantic tags etc).

Backlinking is the biggest PITA, time consuming and boring thing you could do if you want to do it properly (white hat). But even links that give us 1 hit a day average with 5 page views per visit average, thats 365 people a year, maybe a handful of sales! If you have a few dozen links like this you start building up nice numbers of sales. So every link really is great to have.

Gullanian · 11-03-2011, 07:04 PM

Yeah I saw that a month or so ago lol

Thanks so much for it though it did help us out a lot! I tried to be as covert as I could lol

kyleb · 11-03-2011, 07:05 PM

Yeah it wasn't you; they just finally saw the billing thing or whatever.

Anyway if you're going to pay anyone, SEOmoz is a good organization to pay. For a little bit, anyway. It's expensive and the tools are super useful for a 3 month period, IMO.

Gullanian · 11-03-2011, 07:07 PM

Yeah if your embarking on an SEO campaign 3 months of SEO moz is a great thing. It's expensive though

MrWooster · 11-03-2011, 07:32 PM

Be warned. Google is unpredictable and often changes their search algorithm. You can spend $1000s on SEO only to find that google changes their algorithm and you are back to square 1. This doesnt happen often, and is usually a result of using black hat SEO techniques, but it does happen.

Neil S · 11-03-2011, 08:02 PM

Sometimes when I see what people pay shady SEO people, I curse my conscience for not being like them.

**jalexand42** · 11-03-2011, 08:35 PM

Quote:

Originally Posted by kyleb

SEOmoz has lots of free info, so you don't have to pay them a dime for it. It's all legitimate too, unlike a lot of the BS garbage out there.

Landing pages for geographic locations is super common and easy to setup. You basically outlined how you want to do it already.

An affiliate program where you get tons of inbound organic links is one of the best ways to set up incoming links; do you have something like that setup?

Yeah, we aren't doing anything currently as far as customized content for each state. The core application and the key benefits are the same across each state, so no big bang there compared to the work involved (for now).

As far as affiliate program, since our software is pretty enterprise in its complexity and requires quite a bit of sales work/intimate knowledge, that's not really something I see us pursuing, definitely at least in the near term.

It's interesting to think about where we could get legit backlinks.

Gullanian · 11-03-2011, 08:43 PM

If you can get something to the top of a social network for a bit then you usually get a lot of backlinks/tweets very easily. The difficulty is getting to the top though. We've been on HN once which got us around 8,000 visitors in hours. This spawns a lot of interest.

A lot of luck involved though admitedly. Always worth going for reddit/digg/HN etc.

Neko · 11-03-2011, 10:53 PM

Quote:

Originally Posted by kerowo

****, we're using 2.4.3 which doesn't have it. I guess we'll see how much of a pita asking for a later version will be.

2.4.3 ouch . Anyways, it looks like iglob is pure python anyways, so you should just be able to copy the source and give it a shot.