I'm going to throw a wrench into this discussion . . .
We've been focusing a lot ITT on the "women" in "women's tournaments." What about the fact that most female-directed marketing / events are focused on tournaments?
Let's step back for a minute and think about the impact that winning has on someone's propensity to like poker and continue to play. The first time I played poker was after I dropped my stop-loss at the blackjack tables in 45 minutes. I had driven a friend to Atlantic City so he could play in a poker tournament. When I walked back to the poker room, he was desperate to think of something to keep me occupied while he continued on in the tournament. He said to me, "Are you willing to throw another $100 away today?" That's when he sent me to a $2/$4 LHE table. I knew what beats what solely because of "Celebrity Poker Showdown." 12 hours later, he was dragging
me away from the table. I swore I'd never play blackjack again. I won more than you would normally expect to win at a $2/$4 LHE table, but I didn't know that at the time. All I knew is that I won!
Now let's think about typical live tournament payouts. Close to 90% of the participants are going to lose. We also know that those who cash at the lowest levels aren't going to show a huge profit. We also know how frustrating it is to play for [xx] hours and lose a crucial hand late in the tournament that knocks us out before the money. Then factor in standard tournament variance. (I'd recommend reading NoahSD's Awesome Poker Blog 2-part series about tournament variance.) We also know that in order to estimate one's win rate / equity in a tournament, it requires pretty substantial volume.
If the industry is trying to bring more women into the game, why is it focusing on tournaments? Isn't there a higher likelihood that tournament dynamics will turn off most new / casual players?
Sure, there are logistical issues that differentiate cash games and tournaments such that it's easier to hold a women's tournament than it would be a women's cash game, but those logistical issues are not insurmountable.
FTR, I play both cash games and tournaments. When I first started playing, I hated tournaments. When I was playing cash games, there were constant, tangible reminders that I was winning (if I was winning). Not the case in tournaments. When I finally broke my tournament final table cherry, however, I knew it would be impossible to replicate that feeling of elation from playing cash.
If the goal is to both introduce more women to poker AND encourage them to play regularly, are tournaments really the way to go?
[Note: In case it's not obvious from my prior posts, I am not advocating a women's cash game night at the local casino.
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