Originally Posted by Poker Clif
I don't understand what you are saying. Why would women be more affected by bad online options than men?
She's right about the condescending twit part though. Aggressively skinning/branding your site towards the hyper-feminine would almost certainly put off as many as it'd attract. Women are not 12 years old (except the ones that literally are, I guess).
It could be argued that more casual branding similar to Farmville et al could do a lot to attract players, but this is irrespective of gender.
If you want an actual suggestion? Get rid of the chat box so idiots can't flip their **** every time someone with even a vaguely feminine name/avatar sits to ply.