Tyler Durden is the prodigal badass. He is what deep down everyone wishes they could be, he doesn't take **** from anyone, he will get hit, and mouth off just to be hit again. Tyler Durden is free from all things, free to make his own decisions and shape his own world. He tells you you are less than him in so many ways for how you live your life and you respect the @!)$ out of him for it and want to change. He doesn't want to die without any scars, and he doesn't want to be another brainwashed child of our society's youth. Tyler Durden is the definition of badass, and we love him for it.
Indiana Jones (Last Crusade)
Badassoftheweek.com puts it best:
As soon as you hear the trumpet section start belting out the most inspirational theme song in the history of music, you know that some ****ing serious **** is about to go down. It means that the most badass archaologist/historian in history is about to do something insane like swoop in on his bullwhip, swing across a ravine, sucker punch an SS officer in the back of the head, grab the girl and the long-lost priceless artifact, hop on a horse and start riding away while being chased after by motorcycles, airplanes, arab warriors, Nazi stormtroopers, cultists riding in baby carriages and drunk rampaging elephants. It means that Indiana Jones is doing what he does best - being a ****ing balls-out badass.