Originally Posted by coffeeyay
I think a bet of t99 accomplishes this best. betting t99 rather than t100 will subconsciously look cheaper--it has been an accepted fact in marketing technique that pricing something $.99 rather than $1.00 is optimal. At the same time, consciously many people realize that .99=1, so in fact if anything this sizing will look more bluffy because it looks like we're trying to intimidate him with more chips in the pot (because of the graphic that shows all the t1 chips) or confuse him with a weird sizing. So i think that t99 will accomplish best what we want--it will look bluffy, but subconsciously it will look like a cheap bluff to look up. So we hopefully get looked up very light in this spot because of it.
Agree with the idea except this: "t99 rather than t100 will subconsciously look cheaper" and this: "looks like we're trying to intimidate him with more chips in the pot (because of the graphic that shows all the t1 chips)" does not compute imho. Thing is you will intimidate more than you probably want, not just looking like you're trying to cause of the graphic thing that wasn't a problem on the "marketing facts" you mentioned.
So because of that my recommendation would bee 95 and if you want to keep this: "this sizing will look more bluffy" bet something like 96 or 97, and you still win another 1 or 2 chips in the process.