Guys what do you think?
Opponent did not seem aggressive but still not too close!
I'm not doing it because it makes me an opponent, it makes my hand easier.
If I put in c / c ok he can take his point, but do not fold the bluff! Now I was thinking he did not take anything to the flop, but he assaults his hand, waiting to find the point to take my stack
Anyway river I see too many missed at the river playing that way!
Opinions? Alternative lines?
Poker Stars, $14.10 Buy-in (10/20 blinds) No Limit Hold'em Tournament, 3 Players
Poker Tools Powered By Holdem Manager - The Ultimate Poker Software Suite.

SB: 550 (27.5 bb)
Hero (BB): 520 (26 bb)
BTN: 430 (21.5 bb)

Preflop: Hero is BB with Q K
BTN raises to 40, SB folds, Hero calls 20

Flop: (90) 8 Q 7 (2 players)
Hero checks, BTN bets 50, Hero calls 50

Turn: (190) 5 (2 players)
Hero checks, BTN bets 110, Hero calls 110
River: (410) 4[color="blue"]
Hero checks, BTN bets 230 and is all-in