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Old 10-31-2011, 04:10 PM   #31
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Re: TV Ratings Discussion

AR - hm, I think the Superbowl is a unique case, because the audience is so broad and huge at that point. (And I think that did in fact help Glee's premiere, can't see how it didn't, but a more male-oriented series is probably helped more than Glee was.)

I was speaking more to regular season NFL games.
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Old 10-31-2011, 04:17 PM   #32
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Re: TV Ratings Discussion

Al, I just went back and did a review of the ratings of the 2.5 Men premiere. It had a 10.7/25, with 28.74 million viewers.
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Old 10-31-2011, 04:19 PM   #33
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Re: TV Ratings Discussion

So it had a 10.7 A18-49 rating (or 10.7% of 130 million total viewers), with a 25% market share of A18-49 viewers (you can back into A18-49 viewers using a TV at this point).

And total 28.74 million viewers regardless of demo?

(That is how I read what you posted.)

Whoops - ignore above - I see that you have posted "TV Household" ratings, not A18-49.

There are ~290 million total TV viewers (aged 2+ in Nielsen categories). So with a 10.7 HH rating, 10.7% of ~290 million total TV viewers = the 28.74 million total viewers you cited.

And from a share POV - 25% of all people watching a TV at that point were in fact watching 2.5 Men. Lol, insane.

Last edited by Aloysius; 10-31-2011 at 04:26 PM.
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Old 10-31-2011, 04:27 PM   #34
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Re: TV Ratings Discussion

I took that from TV by the Numbers, but I'm assuming that's the A18-49 rating. On their site, I believe they listed that the share means all TVs on at that moment, unless I misinterpreted. 28.74 million viewers is regardless of demo (overall).
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Old 10-31-2011, 04:29 PM   #35
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Re: TV Ratings Discussion

nunn - hm, ok so my first interpretation is correct. Not too strange though that the percentages come out pretty close either way you interpret the numbers. When a show gets that huge ratings, the differences between a demo and overall household numbers isn't too different from a rating perspective.

And just for informational purposes - when you see X.X/X in a ratings/share reported - both those numbers address the same demo, which makes sense. Usually that is followed by a "total viewers" stat, which is anyone aged 2+ tuning in.
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Old 10-31-2011, 04:32 PM   #36
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Re: TV Ratings Discussion

The only problem for the series is that it has lost nearly half of its viewers from the premiere. That's a good problem to have, though, considering what those numbers are.
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Old 10-31-2011, 04:34 PM   #37
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Re: TV Ratings Discussion

Definitely - a good problem to have for CBS - actually I think one of the biggest sitcom surprises (from a ratings perspective), outside of New Girl of course, is how strong HIMYM is doing. I believe it's at all time highest series rating. *Very* unusual for a series that's a bit long in the tooth to get its best ratings ever.
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Old 10-31-2011, 04:34 PM   #38
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Re: TV Ratings Discussion

Oh, so it's saying that 25 percent of the 18-49 TVs were tuned into the show? Is that what means?
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Old 10-31-2011, 04:37 PM   #39
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Re: TV Ratings Discussion

Quote:
Originally Posted by nunnehi View Post
Oh, so it's saying that 25 percent of the 18-49 TVs were tuned into the show? Is that what means?
Believe so - meaning you'd show a rating/share that addresses the same demo.

So if it's A18-49 10.7/25, it's 10.7% of total A18-49 viewers, with a 25% share of the A18-49 demo. It's odd to mix up those stats with different demos when they're reported like that.

You sometiems see "Household" (2+ viewers) reported in the same way - but I think most outlets report A18-49 because everyone knows that's how TV networks monetize.

And usually (IIRC, don't look at ratings too much anymore) you'll see A18-49 X.X/X with X milllions of total viewers (so gives the money stats, and then ends with emphasis on total viewership as a point of reference).

Yeah: http://tvbythenumbers.zap2it.com/201...ted-up/107978/

On this random chart I pulled from Tv by the numbers, that's how they're reporting it (notice ratings/share is tied to A18-49 demo, with a separate column for "total viewers")

And if you're bored for a time period exercise - on that chart I linked above - if you add up the A18-49 share at 8pm for the shows listed, it is 37. That means 63% of A18-49 viewers using a TV were not watching FOX/CBS/ABC/NBC/CW, and either watching another broadcast network like Univision/PBS, watching Cable, or playing a video game/watching a DVD wahtever.

Last edited by Aloysius; 10-31-2011 at 04:46 PM.
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Old 10-31-2011, 04:44 PM   #40
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Re: TV Ratings Discussion

Cool, that's a pretty sizable misinterpretation...lol. I always figured that number meant overall, but it's good to know it is a percentage of whatever the left side of the slash is.
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Old 10-31-2011, 04:48 PM   #41
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Re: TV Ratings Discussion

nunn - for the most part, the share numbers for overall households doesn't differ dramatically for the share numbers for A18-49 only (which I sort of illustrated with the 2.5 Men numbers exercise above).
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Old 10-31-2011, 04:53 PM   #42
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Re: TV Ratings Discussion

Are you meaning that 28.74 million viewers, or whatever it was, is close enough to the 25 percent (18-49 share) of the 130 million households, for those numbers to apparently not be terribly dissimilar? Or am I still confused?
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Old 10-31-2011, 05:05 PM   #43
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Re: TV Ratings Discussion

Yes. Meaning the A18-49 share of 25% is probably pretty close to whatever share 2.5 Men got of total viewers.

28.74 total viewers is the only "total viewer" stat we have. We know there are ~290 million viewers in the universe. So this would give us a rating of ~10.0 (or 28.74/290). Which isn't too far off the 10.7 A18-49 rating.

This suggests the total viewer share is probably pretty close to the A18-49 share of 25%.

(You can of course, if given a rating and share of the same demo - always back into the share number, or total TVs in use for the demo - so in the 2.5 Men example, if there were 10.7 A18-49 rating, there were 10.7% of 130million, or 13.9 million A18-49 viewers. If that represents 25% of the total demo share, then it's an easy calc of 13.9/.25 = 55.6 million A18-49 people watching TV in some manner)

Last edited by Aloysius; 10-31-2011 at 05:12 PM.
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Old 10-31-2011, 05:10 PM   #44
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Re: TV Ratings Discussion

Cool, thanks.
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Old 10-31-2011, 05:34 PM   #45
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Re: TV Ratings Discussion

Oh and it's not 130 million households - it's 130 million people aged 18-49 - when you see the word "viewer" it's not referring to households, but an actual estimated eyeball/person.

(As a reference point - there are ~115 milllion TV households in the U.S. per Nielsen estimates).

I may have confused the issue myself by sort of using "household" and "total viewers" interchangeably. But a household rating (where a majority of the household is watching the same thing for the most part) is a decent proxy for a total viewer rating (all people aged 2+). The delta is of course in households where multiple people are watchign different things.
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