Quote:
Originally Posted by Alrighty Roo
Only particularly applicable to CBS. NBC don't care, as shown with Outsourced last season. Retention seems like it should matter, but it generally doesn't.
Retention % can be quite random anyway. Look at Chuck on Friday getting a 1.0 and then Grimm getting 2.1. Grimm could've had anything as a lead in and still have done well.
Hm - while you can't sell retention to advertisers directly, it's something the Networks look closely at when determining a series fate. Which makes sense. So for Happy Endings, for example: its retention rates are very similar coming out of Modern Family vs. Cougartown. That's helpful to know w/r/t scheduling changes, and the ultimate fate of both shows.
And not every A18-49 eyeball = another A18-49 eyeball. There are sales teams at each Network spinning their numbers to specific ad clients in myriad ways. (As mentioned looks like Community has an "upscale" demo, that helps them on a sales basis.)
That being said the actual rating points sold to advertisers are primarily A18-49 based on a Commercial+3 day rating stream, and are not published in mainstream press. (Though if you looked at Live+Same Day ratings, it's a reasonable relative proxy.)
And the idea that *only* A18-49 ratings points are sold is also not true. CBS is able to sell their 50+ rating points, but not at as high a price as their younger demos of course.