.50/1 online
5 handed
utg (45) limps.
Hero BUT (120) raises to 4.
Bb (280) reraises to 12.50.
utg folds. Hero calls.
HU
(25) Flop J65hcs
BB bets 9.25. Hero calls.
(42.5) Turn 8s
X hero bets 18.5

well i want to size down the turn because i assume v will primarily continue by c/r at this point but its wet so theory says go big how do i balance these opposing principles?

My hand is T9cc

Yeah idk what to say either

You might get better responses if you posted in the appropriate subforum. This is med-high live stakes nl.

In this particular turn having a 7 in your hand would probably be better than T9, but it's not terrible if you can have 79 here.

If you're getting c/r a lot seems like you're picking the wrong turns to bluff? I mean ideally we want to bluff cards that are good for our range and bad for villains which sort of protects us from getting c/r a lot (or should) except by really strong hands.

If you're going to have a lot of bluffs ott and you have the value bets to balance I would think a larger sizing would be better to increase fold equity and give more value to your valuebets.