Question on the Cosmopolitan - WTF? - Las Vegas Lifestyle Forum - Las Vegas Entertainment and Living Information

Two Plus Two Forums Live Poker Las Vegas Lifestyle

Question on the Cosmopolitan - WTF?

Post Reply Subscribe

...

Page 1 of 4

1 2 3 4

Page 1 of 4

1 2 3 4

11-08-2010 , 06:54 PM

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Not too long ago I received an email from a guy that just got hired on as a host at the Cosmopolitan. In the bottom of the email it had his contact info and it said: Cosmopolitan - Just the right amount of wrong

Please tell me that is not their slogan

Quote

11-08-2010 , 07:46 PM

Dynasty

Carpal \'Tunnel

Join Date: Sep 2002 Posts: 25,941

Why do you need to be told that?

Just the Right Amount of Wrong

Quote

11-08-2010 , 07:52 PM

madlex

Carpal \'Tunnel

Join Date: Jan 2009 Posts: 17,407

...

Last edited by madlex; 11-08-2010 at 07:53 PM. Reason: way too slow..

Quote

11-08-2010 , 08:31 PM

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Wow. Just wow.

This hotel is going to end poorly and it isn't even open yet . . .

Quote

11-08-2010 , 08:35 PM

highhustla

veteran

Join Date: Jul 2005 Posts: 2,201

Because their slogan will make or break them, and iamhereurnot doesn't like it?

Quote

11-08-2010 , 08:36 PM

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Quote:

Originally Posted by highhustla

Because their slogan will make or break them, and iamhereurnot doesn't like it?

You don't think it sets a certain tone for the hotel and the crowd it will attract?

The greater issue is that a poor choice like this is often a sign of bad management and other fundamental issues that haven't been addressed.

It's like a donk that wins a massive pot with 72o at a table filled with PStars pros and doesn't know any better. Sure, he feels like a pro in that moment but there's other issues there that need to be addressed . . . this slogan is a 72o capped on all streets . . .

Quote

11-08-2010 , 08:38 PM

CRUDEFINDER

Carpal \'Tunnel

Join Date: Oct 2007 Posts: 6,245

Quote:

Originally Posted by iamhereurnot

You don't think it sets a certain tone for the hotel and the crowd it will attract?

The greater issue is that a poor choice like this is often a sign of bad management and other fundamental issues that haven't been addressed.

It's like a donk that wins a massive pot with 72o and doesn't know any better. Sure, he feels like a pro in that moment but there's other issues there that need to be addressed . . . this slogan is a 72o capped on all streets . . .

It makes me want to go...

Quote

11-08-2010 , 08:43 PM

madlex

Carpal \'Tunnel

Join Date: Jan 2009 Posts: 17,407

Quote:

Originally Posted by iamhereurnot

You don't think it sets a certain tone for the hotel and the crowd it will attract?

You don't think the guys who made that commercial know that, too? They certainly follow a strategy with that, though I have no clue if it's a good or bad one.

Quote

11-08-2010 , 08:45 PM

JayLV

banned

Join Date: Mar 2010 Posts: 1,612

I think they're targeting the Hard Rock and Palms crowd, which I have no problem with. Everything I've seen in that hotel tells me it's going to be a fantastic property. The issue they will have is that they're starting a hotel without a database (for casino player's) so it's going to be hard to for them to develop and bring in clientele without a great deal of help.

I know they're doing a "Total Rewards" type program, where every dollar you spend on property gets tallied back into your comps, be it shopping, dining, clubbing, gambling, whatever. So that's kinda cool.

Quote

11-08-2010 , 08:45 PM

#10

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Quote:

Originally Posted by madlex

You don't think the guys who made that commercial know that, too?

Well, yes Captain Obvious, of course they know, that's the problem!

Someone in the ownership had to have looked at this and said, "I love it!". That's the kind of judgement that concerns me and why I think it will end poorly.

Quote

11-08-2010 , 08:49 PM

#11

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Quote:

Originally Posted by JayLV

I think they're targeting the Hard Rock and Palms crowd, which I have no problem with. Everything I've seen in that hotel tells me it's going to be a fantastic property.

I hope you're right.

If I were to handicap this, I see an Aladdin situation where someone will come in and revamp the place and re-position it as something else entirely. I give it about 5 years for that to happen.

Quote

11-08-2010 , 08:55 PM

#12

JayLV

banned

Join Date: Mar 2010 Posts: 1,612

Quote:

Originally Posted by iamhereurnot

Honestly, I don't think there will be any need for re-vamping. The hotel is also going to greatly benefit from it's location and high visibility. As well as the fact that all other City Center hotels not named Aria don't have a casino.

Afaik, Cosmopolitan has a lot of money behind it, so unless they tank worse than Aria, they'll be ok.

Quote

11-08-2010 , 09:00 PM

#13

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Quote:

Originally Posted by JayLV

I respect & appreciate your insight, so not trying to start anything, but couldn't you have said these same things about the Aladdin?

Vegas, like most other things in marketing, is all about positioning and going after segments that make sense. You can't just survive on a Strip location alone. The tried & true Vegas model has always included a showroom and top-flight cuisine and I think convention space is also in the mix there (although there are some exceptions). I don't think they have any of these, or do they?

Quote

11-08-2010 , 09:02 PM

#14

eco74

Carpal \'Tunnel

Join Date: Sep 2006 Posts: 10,116

Quote:

Originally Posted by iamhereurnot

Well, yes Captain Obvious, of course they know, that's the problem!

Someone in the ownership had to have looked at this and said, "I love it!". That's the kind of judgement that concerns me and why I think it will end poorly.

Trust that they know more about their property and how to market it to their desired demographic than you do. Maybe the place isn't for you, which is fine. Maybe your violent reaction to the slogan means that it's working.

Quote

11-08-2010 , 09:04 PM

#15

eco74

Carpal \'Tunnel

Join Date: Sep 2006 Posts: 10,116

Quote:

Originally Posted by iamhereurnot

They have one of the more interesting top-flight restaurant selections out there. Not sure what their showroom situation is, but they are launching with a Coldplay/Jay-Z/Black Eyed Peas concert so they must have something. Convention space, no idea.

Quote

11-08-2010 , 09:04 PM

#16

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Quote:

Originally Posted by eco74

Trust that they know more about their property and how to market it to their desired demographic than you do.

Doubtful

Quote

11-08-2010 , 09:10 PM

#17

madlex

Carpal \'Tunnel

Join Date: Jan 2009 Posts: 17,407

Quote:

Originally Posted by iamhereurnot

Doubtful

Made me lol.

Since they have a "Convention Sales Team", they prolly have convention space as well..

Just looked at their rooms, terrace studio looks really nice, but unfortunately comes only with a king bed.

Quote

11-08-2010 , 09:13 PM

#18

JayLV

banned

Join Date: Mar 2010 Posts: 1,612

Quote:

Originally Posted by iamhereurnot

I think the Aladdin concept was all wrong, so there's that...

It's all yet to be proven either way, but like I said, I think the property has some fantastic things going for it.

Quote

11-08-2010 , 09:52 PM

#19

iamhereurnot

journeyman

Join Date: Oct 2010 Posts: 356

Quote:

Originally Posted by JayLV

It's all yet to be proven either way, but like I said, I think the property has some fantastic things going for it.

To be clear, I'm not saying that they're going to revamp overnight. Again, I put the over/under at 5 years.

Quote

11-08-2010 , 11:29 PM

#20

JaviSRK

journeyman

Join Date: Oct 2006 Posts: 287

Quote:

Originally Posted by eco74

Meeting/convention space is set at 150k sq. ft:
http://www.cosmopolitanlasvegas.com/...acilities.aspx

Not sure about the showroom space. I know Brandon Flowers from the Killers will perform on the pool deck when it opens on December 15th; Black Eyed Peas will perform on said deck on NYE.

As far as their marketing goes, I think they are dong a great job of it. They have a growing presence on Facebook and Twitter, and recently had a nice spot on the Mad Man season finale.

Quote

11-09-2010 , 12:51 AM

#21

BubbleMint

Pooh-Bah

Join Date: Sep 2007 Posts: 3,922

They are also linked up to Marriot Hotel Rewards, I think the RJ said this gives them access to a 52 million customer database.

Of course many of that database wont visit the U.S much less Vegas and of those that do, perhaps they will not be big gamblers.

However in the current climate of each dept having to turn a profit, this database will be a huge helping hand in marketing the property and getting footfall.

Quote

11-09-2010 , 01:04 AM

#22

CRUDEFINDER

Carpal \'Tunnel

Join Date: Oct 2007 Posts: 6,245

They owe me 2 nights for keeping me awake at the Aria for 2 nights running with their beeping construction trucks. If that would have been people partying and making that racket the cops would have hauled them off to jail.

Quote

11-09-2010 , 01:05 AM

#23

Skinny_Dragon

journeyman

Join Date: Jun 2010 Posts: 369

Quote:

Originally Posted by BubbleMint

They are also linked up to Marriot Hotel Rewards, I think the RJ said this gives them access to a 52 million customer database.

Hey, I fall into this category. I hope they send me some free room offers...

Quote

11-09-2010 , 01:33 AM

#24

kslghost

veteran

Join Date: Aug 2004 Posts: 2,153

I don't see much wrong with that slogan. It's not great, but it's also not mind numbingly stupid. It's just rather cliche. I think early reviews and word of mouth are far more important anyways.

Accessibility makes it a better bet than Aria anyways.

Quote

11-09-2010 , 09:10 AM

#25

DonkeyChip

adept

Join Date: May 2005 Posts: 1,030

Is it going to have a poker room?

I'm fine with the slogan, it has it's own thread on 2+2 so it has that going for it. I don't recall such a reaction about 'Words will fail you' and I kind of liked that commercial (just really liked the piano in it...and that smile at the very end).

Quote

Page 1 of 4

First

1 2 3 4

Last

Post Reply Subscribe

...

Page 1 of 4

First

1 2 3 4

Last